Hi, I’m Zoe! Product designer with 10 years simplifying complex, data-rich systems into intuitive, actionable experiences.
From Excel sheet to App
A coaching practice needed a purpose-built emotion tracker. With the help of Claude Code & CoWork, I designed it, then built it.
Experience-Driven Claim Intake
An industry-differentiating claims experience designed around people, not policies—starting with “What happened?” rather than “What coverage do you have?”
Rapid Delivery of Internal Tool
MVP delivery in one week with rapid discovery, collaboration, and internal user testing.
Application with Automated, Immediate Decisioning
Where 80% of applications have straight-through processing and instant decisioning — increasing ease of onboarding, completion of sale, and user satisfaction, while reducing underwriter expense for the business.
Major kudos for the EOI process... the best I’ve seen in the last 20 years.
–Employee Benefits Broker
