Welcome, I’m Zoe! Product designer with 9+ years simplifying complex, data-rich systems into intuitive, actionable experiences.
Experience Driven Claim Intake
An industry-differentiating claims experience designed around people, not policies—starting with “What happened?” rather than “What coverage do you have?”
From zero to launch: we need to get paid!
With time ticking and revenue on the line, I led the design of the Employer billing system — starting from ambiguity and coordinating across designers, deep-diving with stakeholders, and shipping a usable MVP.
Insurance Application with Automated Straight-Through Decisioning
Where 80% of applications have straight-through processing and instant decisioning — increasing ease of onboarding, completion of sale, and user satisfaction, while reducing underwriter expense for the business.
Major kudos for the EOI process... the best I’ve seen in the last 20 years.
–Employee Benefits Broker
